In general, we coach small businesses. What does this mean? Basically, they are businesses that are privately owned, the owner is present and involved in the management of the business, they have under $10 million (£10m) in sales and less than 50 employees. Of the 24 million businesses in the US, businesses of this size of account for about 99% of the total businesses. Similarly in the UK the DTI estimates that, of the four million enterprises in the UK, 99.2% are small businesses - defined as those employing less than 50 people. Collectively, they account for 46% of national employment, and 38% of revenue. Therefore, the market is HUGE. In addition, a high percentage of these businesses have historically failed over time. Therefore, the potential for providing useful and profitable services to this market is enormous.