All of the international organizations are designed for the certification of coaches based on their own self-defined "proficencies" and/or "competencies." In addition, the vast majority of the members of these organizations are 'life" or "personal" coaches. The exception to this is the WABC who serve business and executive coaches in businesses, organizations, institutions and government.

We are designed as a knowledge sharing and peer coaching organization that concentrates on the delivery of effective business coaching solely for small to medium-sized businesses - with an extreme emphasis on usable strategies and tools. In addition, note that NONE of the international organizations are dedicated exclusively for business coaches who serve the small to medium-sized business segment..